Marketing is a key influencer in price sensitivity

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While a lot of the research into how marketing works has focussed on driving volume sales, less has traditionally focussed on pricing. In a new WARC Guide we gather together the latest thinking on how marketers can affect pricing and improve their company’s profitability.

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In opinion: How and why marketing matters in pricing

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News

Marketing is a key influencer in price sensitivity

Pricing has been called the swiftest and strongest arrow in the marketer’s quiver, and revenue growth management is the latest discipline to drive sustainable, profitable growth through increasing and leveraging pricing power.

Opinion

How and why marketing matters in pricing

As economic challenges continue to impact consumer behaviour across the globe, the impact of marketing on pricing has emerged as a key consideration for brands. Many brands are finding that marketing and communications need to directly address what is often called the ‘forgotten’ P – pricing – as well as place, product and promotion.

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Global News