TABLE OF CONTENTS
THE ‘DOUBLE BOTTOM LINE’: VALUING PROFIT AND THE PLANET
Brands will be increasingly required to deliver not only on traditional growth metrics but also on a clearly identified framework for sustainable practices.
CLOSING THE EFFECTIVENESS GAP
Driven by a variety of factors, marketers are exploring new ad metrics which could blur boundaries between short- and long-term measures of advertising.
RECALIBRATING LIFE: THE POST-LOCKDOWN CONSUMER
Post-lockdown consumers are rethinking and evaluating their lifestyles, creating new opportunities for marketers who can adapt rapidly to these changes.
SOCIAL COMMERCE AND THE CREATOR ECONOMY
Brands can benefit from working with content creators on various platforms as they increasingly become empowered, with fan followings important to enabling platforms.
THE COLLISION OF BRAND AND E-COMMERCE
Rapid digital growth is creating new opportunities to optimise brands for an e-commerce environment, if brands can effectively align marketing and e-commerce teams.
Find out more about the additional modules of the Marketer’s Toolkit 2022 as well as the Marketer's Toolkit presentations.