TABLE OF CONTENTS
TREND #1
THE ‘DOUBLE BOTTOM LINE’: VALUING PROFIT AND THE PLANET
Brands will be increasingly required to deliver not only on traditional growth metrics but also on a clearly identified framework for sustainable practices.
TREND #2
CLOSING THE EFFECTIVENESS GAP
Driven by a variety of factors, marketers are exploring new ad metrics which could blur boundaries between short- and long-term measures of advertising.
TREND #3
RECALIBRATING LIFE: THE POST-LOCKDOWN CONSUMER
Post-lockdown consumers are rethinking and evaluating their lifestyles, creating new opportunities for marketers who can adapt rapidly to these changes.
TREND #4
SOCIAL COMMERCE AND THE CREATOR ECONOMY
Brands can benefit from working with content creators on various platforms as they increasingly become empowered, with fan followings important to enabling platforms.
TREND #5
THE COLLISION OF BRAND AND E-COMMERCE
Rapid digital growth is creating new opportunities to optimise brands for an e-commerce environment, if brands can effectively align marketing and e-commerce teams.
COMMING SOON
WHAT'S NEXT
Find out more about the additional modules of the Marketer’s Toolkit 2022 as well as the Marketer's Toolkit presentations.